Brand strategy

Competence is everywhere now. A business that sounds like itself is rare.

I build the position a market can see, and the systems underneath it, for founder-led businesses.

Work with me
What I solve

Three problems

Visibility

You get compared on price because nothing explains why you shouldn't be.

Scale

Growth depends on you being in every conversation.

Time

Nothing is documented, so nothing can be delegated.

Selected

Previous work

Admissions Angle

Education · New York

Fractional growth and strategy lead. Positioning, content strategy, funnel design and campaign architecture.

  • Newsletter ~1,000 to 3,000+ subscribers
  • ~$5,800/mo recurring revenue from a new channel
  • 180+ leads and a $15,000 AmLaw partnership

Crimson Education

Education · Global

Content and marketing across the Press Strategy division and masterclass guide program.

  • 25% increase in Press Strategy sales
  • 15% increase in masterclass enrollment

National Vascular Associates

Healthcare · Virginia & DC

Eleven clinics. Website rebuild, email infrastructure and Google Ads, with reporting pulled from the EMR so spend tied to actual patient volume.

Dr. Shawana Mufti

Healthcare · Practitioner brand

Website rebuild, CRM for the BHRT product line, funnel and pipeline design, email marketing and content strategy.

Websites, collateral and campaigns

My builds

Strategy is mine. Builds are executed to it by my team.

How I work

Strategy — mine
  • Brand strategy — positioning, narrative, ethos, boilerplate
  • Personal brand — founder positioning, thought leadership, voice
  • Content & campaigns — the engine, calendar, campaign design
  • Growth strategy — funnel design, channel architecture
Builds — my team
  • Website — design and build
  • Sales materials — decks, one-pagers, catalogues
  • CRM & automations — pipelines, attribution, dashboards
  • Handover — documented SOPs, yours permanently
Engagements

90-day cohorts, reviewed at the end of each cycle.

Accountability

Measured against agreed metrics, so every result is attributable.

Capacity

Two clients per cohort. That is the only way this level of attention is possible.

Writing &

Speaking

On culture, luxury, ethical AI and the economics of distinctiveness. TEDx speaker.

Substack The Diplomat Dawn The Friday Times PIDE TEDx
Currently

Two clients per cohort

If you are building something premium and the market cannot yet see it clearly, I would like to hear about it.

maryamzkhann@gmail.com
LinkedIn Based in Tulsa · Working remotely